Week 5 Thesis User Interviews

Shruti Arora
Oct 25, 2020

Problem statement :-

  • How might we rethink the product/services to match customer expectations during/post-COVID world?

Target audience / user groups

  • Startup CEOs
  • Big IT Firms Employees
  • Small Business Owners

Competitive research (petal diagram or other visualization)

Travel & Tourism, Healthcare, E-Commerce, Entertainment, Pandemic Market, Online Streaming, Payment, & Food
  1. Do at least TWO interviews before next Tues:-
  • I had a word with an employee from Amazon and a design studio.
  • It was interesting to get insights of a company that is as huge as Amazon. With so many products and people involved.

List of your assumptions about your problem & topic

  • Companies spread their business model in multiple industries to be safe.
  • Companies research & development department is constantly keeping an eye on such uncertainty.
  • Startups doesn’t have the budget to keep up with the changing pace of the industry.

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